Mass Communications Essay

talk has developed and still continues to develop. Over the centuries, some forms of talk excite developed that relieve oneself made the transmission of messages among quite a little high-velocity and much efficient. These include the receiving set receiver, television, the print media as well as telephones. With technology and globalisation modify at a desist rate, certain factors acquire influenced the way these distinguishable channels of communication melt down in ensuring their auditory senses argon satisfied with the helpers they ecstasy and also the media houses make profits.Some of the trends touch the rescue of cognitive content be crossway, change magnitude audition ensure, and media mobility. The focus of this essay is to usher outvas the impact and relevance of convergence, increasing audience arrest and media convergence on tuner. Radio is a means of communicating by victimisation electromagnetic waves or frequencies to identify signals a nd transform them to sound and its history of communicate set give the axe be dated plunk for in the late 19th century. confirm then, the tuner receiver was a simple plait whose usefulness was seen during the wars and battles as it was employ to lodge telegraphic messages to good deal fighting in furthermost places. Since then, radio receiver has developed and is employ for opposite purposes such as educating, advertising, relying learning and entertaining people. In addition, it has created a livelihood for some people who depend on it. ? crossing Convergence refers to the way in which various communication systems ar link so as to foster sudden and better ways or relaying information. Basically, it is the concourse of technologies.In media, convergence is the linking of technology with media content as well as the communication networks. As technological improvements continue to tick up as each day passes, people in the radio business sector capture embrac ed the changes and take over become better. Radios initially use to be big equipments but they have been modified and transformed such that they whoremonger be small as the surface if a pen. Convergence immediatelyadays is seen by how the internet has linked up with radio such that people from any recessional of the world crowd out bear in mind to assorted radio place in former(a) countries.Before the internet came to use in 1969, people could only listen to radio stations within their regions. The arrival of saucily digital communication technologies have facilitated the delivery of digital signals through with(predicate) various platforms and improve audio visual flavor (Chan-Olmsted, 2006). With the advancements in digital technology and the internet, people can now choose on what they would ilk to listen and from anywhere. Internet has enabled people to listen to music online, down thin out and upload any(prenominal) they like.Moreover, it has generated impudent ly experiences both socially and business wise such that people from diverse regions meet and interact and businesses can boost their products to more people therefore expanding their markets. Convergence is also macrocosm enhanced in radio in through shell casting such that individuals can download their favorite programs on MP3 players. The disadvantages that come with convergence is that meandering(a)s such as the iphone and the internet argon taking over the functions of the radio networks are slowly being eroded away.For radio stations to be able to topple on the convergence advantages , they need to have experts working for them that is the employees, employers as well as the private consultants who advice them. This get out be knifelike because they will always be keen and updated on what is happening so that they have sex whish areas need to be amend on or the ways in which technology will be merged into the system. Moreover, professional consultants will advice them on what competitors are doing so that the can also try on similar strategies.? Increasing audience control Nowadays, the audience especially the young coevals that is technologically more advanced and conversant(predicate) with how things work influences the activities of radio stations. This is because what they listen to, realize or watch determines there preferences. Although they have a variety of things to choose from, they are influencing time, prices and the portability of media use (Chan-Olmsted, 2006). These preferences make them request or demand for programs they like and even kick up for what things they would like to see.Since the audience is means everything to the radio owners, they are forced to give in to their customers requests. This has enabled radio stations to benefit from the customers ideas as they always work on improving their services and retain their audiences. The shortcomings of audience control is that media houses need to change the way th ey operate so as to meet the demands of customers and at the same time offer quality services.In doing so, they will have to localize on the latest machinery and technologies and sometimes they have to overstretch their budgets to do away with the crush or sometimes they do not have the funds hence they put on the line losing their audience. Media houses have to contemplate on how to impute new technology and be responsive to the new media audience. Another disadvantage is that the audience once they do not get what they want, they will opt to down load things on the internet or stir up to their competitors. ? Media MobilityMedia mobility refers to the ease with which the technologies in communication can be accommodated and enhanced so as to diversify the uses of the radio. The radio while being serving as a communication channel also links technologies with customers, markets and technology. The globalization of mobility directly involves the way in which service integrati on and network integration continue to one another (Hardy, Malleus & Mereur, 2002). Mobility can be seen in the way the radio is incorporated with various devices making it more portable and more flexible thus increasing the rate of acceptance.Most mobile phones nowadays have evolved and have radios. This was in the main a marketing strategy used by the mobile companies to attract the younger generation and we can say that it has helped in expanding the usage of telephone. Furthermore, some DVDs especially piazza theaters and televisions have been modified to perform many functions and the radio is one of them. The usage of radio has expanded to accommodate many things and people are always eager to make love what will come next. All these bring together by various enhancements such as the ear pieces have made radio more attractive.The disadvantages that come with incorporating all these new things is that the focus shifts from the radio to the other devices as it is being used to complement the other functions of the device. In addition, the costs of certain software and hardware is high therefore this limits look at times especially now when the global economy and markets are not doing well. To tap on the advantages, radio companies will need to be regularly updated on new technologies as well as invest in training and educating their lag so that they become better at what they do as well as find better marketing strategies.In addition, radio companies need to budget flop so that they have enough funds to run their businesses as well as accommodate new strategies that are full to the business. Conclusion These factors have greatly squeeze the things we bribe and what we listen to. Moreover, they influenced and enabled businesses to develop and change state as they do their advertisements, promotions and marketing strategies using it. I as well as other Americans have been exposed to a variety of products thus making it easier to purchase commodi ties especially those manufactured in far off areas.We therefore need to nutrition the work done by researchers as well as radio stations so as to benefit through things like media mobility which link the old and new systems.References Chan-Olmsted, S. M. (2006), Competitive Strategy for Media Firms Strategic and gull Management in Changing Media Markets. Routledge, p. 204 Hardy, D. , Malleus, G. & Mereur. J. N. (2002). Networks Internet, Telephony, multimedia system Convergences and Complementarities. Translated by Michael Byrne,De Boeck Universite